This is why an online crib sheet or player guide on the website should be there. that way when a new player gets stuck they go to the website and bam its right there. nothing new really has to be created just copy the few commands that might be helpful from the help file combine it in one page (i.e. newplayerguide.html) and have the start area point to that page. no new code, no new helpfiles, or even tutorials just a plain simple New Player Guide page.It's either presented in a forgettable way or the player isn't directed strongly enough towards that resource.
I would love to talk to have an imm if possible, and run all new accounts in the past 6 months then run the amount of hours played, the average character level(for all chars associated with the account) and see just where we lose people. If the average is level 15 with 30 hours played in 6 months then ok we have a try before you buy situation. However if the average character level is 10 or less with 1 - 5 hours played, we may have a newbie retention/starter area problem. If they stuck around for more then an hour (under an hour we can consider that a drive by connection) then there is no reason we should have lost them except for frustration or disenfranchisement with the starter area.